Sprout Society kicked off a partnership with singer-songwriter, Chelsea Cutler with an activation aimed at fostering community and mental wellness. Using photography and brand elements from both Sprout Society and Chelsea Cutler’s team, I designed a custom mailbox and postcard to travel between tour stops, encouraging fans to donate to Sprout Society and fill out a postcard with a positive message for Chelsea’s fans at the next show.
POSTCARD FRONT + BACK
MAILBOX DESIGN
CAMPAIGN DESIGN PROCESS
ROUND 1
ROUND 2
EARNED SOCIAL
NATIVE SOCIAL + SIGNAGE
*QR Code on-site signage designed by me, In-feed social image and Insta story created by Sprout Society and creative partners.
FOLLOW THE JOURNEY AT
INSTAGRAM.COM/SPROUTSOCIETYORG/
