Ms. Foundation — Brandon Pogrob

Ms. Foundation

GRAPHIC Design
PRINT LAYOUT
DATA VISUALIZATION

The Ms. Foundation for Women is dedicated to building collective power for women in the U.S. Sunshine Sachs Morgan & Lylis was brought on to revamp some of the organization’s strategic and marketing materials, including an executive summary, one sheeter, and poster.

executive summary

I developed a strategic guide that built on the Ms. Foundation’s eye-catching brand guidelines, with a focus on typographic hierarchy and a balance between positive and negative space around text blocks.

one sheet

To supplement the Executive Summary, I designed a two-sided one-sheet. One side contains an infographic breakdown of key statistics outlining gender inequality and the Ms. Foundation’s philanthropic plan. The other side features overlapping silhouettes and the organization’s mission, vision, and values statements, along with a CTA to support them.

POSTER

The last piece was a mission, vision, & values poster, to be displayed at the Ms. Foundation’s office. The illustrated focal point features an interlocking collage of women involved in the foundation and its events, rendered with an energetic line and the brand’s supplementary color palette. Hand-drawn type speaks to the grassroots energy of the Ms. Foundation’s mission and actions.