Ted Turner Reserves
ILLUSTRATION
PRINT LAYOUT
GRAPHIC DESIGN
Ted Turner Reserves is a bastion of luxury eco-tourism in the American Southwest, boasting over one million acres of New Mexico landscape across multiple properties and biomes. As a creative agency, we completely overhauled and relaunched the brand, with a new suite of logos and style guides, a revamped website, and a wide swath of print collateral.
Field Guide
I laid out and illustrated a zine-like “Field Guide”, expanding on the new visual language in my own, playful way, with a focus on the incredible flora, fauna, and historical relics scattered across the reserves. This printed guide was used in mailers to media professionals, as well as on-site as a fun, self-guided way to take in the full breadth of what the properties have to offer.
Property Guides
In addition to illustrated collateral, I also expanded on the branding work done by my teammates with two printed field guides, covering the sights, activities, and amenities of the four properties.
SSM&L TEAM
Brandon Pogrob | Senior Graphic Designer
Max Peskin | Senior Copywriter
Araba Wilson | Brand Strategist
Bryan Campo | Project Manager
Amanda Brown | Art Director
Majel Peters | Creative Director
Naomi Zinner | Vice President, Creative Team