Sprout Society kicked off a partnership with singer-songwriter, Chelsea Cutler with an activation aimed at fostering community and mental wellness. Using photography and brand elements from both Sprout Society and Chelsea Cutler’s team, I designed a custom mailbox and postcard to travel between tour stops, encouraging fans to donate to Sprout Society and fill out a postcard with a positive message for Chelsea’s fans at the next show.


POSTCARD FRONT + BACK

MAILBOX DESIGN


CAMPAIGN DESIGN PROCESS

ROUND 1

ROUND 2


EARNED SOCIAL


NATIVE SOCIAL + SIGNAGE

*QR Code on-site signage designed by me, In-feed social image and Insta story created by Sprout Society and creative partners.


FOLLOW THE JOURNEY AT
INSTAGRAM.COM/SPROUTSOCIETYORG/
 

 
 
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Claire's Place Foundation